Live Workshop for female course + membership founders
Design a Live Launch Event that attracts the right people and turns more attendees into buyers
Getting people into your live launch events, but not enough sales?
Design your first Live Launch Event, or refine one that's getting engagement but not enough sales, so it attracts your ideal clients - not just freebie seekers - and positions your offer as the logical next step (+ a total no brainer to buy right now).
Because your launch event shouldn’t just be engaging. It should be designed to sell while you speak.
3hr Live Online
Hands-On Workshop
Thursday 22 October
12pm AEDT / 11am AEST
AUD$147
Single payment
Your live launch event has an important job to do.
Maybe you've already experienced this:
You’ve chosen a topic.
Created the slides.
Promoted your webinar, workshop, challenge or live series.
People have registered. They’ve shown up. They’ve engaged with what you’re sharing.
Maybe they’ve even told you how valuable it was.
But then you make your offer... and not enough people buy.
And suddenly you’re relying on days of emails, DMs and follow-up to try to turn that engagement into sales.
Or perhaps you're preparing to run your first live launch event.
You know you need something more strategic than picking a topic, creating a few teaching points and adding your offer at the end...
But you're not entirely sure what that should look like for YOUR offer and YOUR people.
Either way, the answer isn't necessarily a better pitch. And it isn't simply giving more value.
Your entire event needs to be strategically designed to lead the right person from where they are when they arrive towards being ready to consider your paid offer.
Because a high-converting launch event isn't simply great teaching followed by a sales pitch. It’s about:
➤ The WHO you attract.
➤ The problem you promise to help them solve.
➤ The transformation you create.
➤ What you help them understand differently.
➤ What they need to believe is possible.
➤ And how all of that naturally connects to what you sell next...
It all matters.
And that's what we're going to design together.
What if you knew exactly WHY every part of your launch event was there?
Instead of opening Canva and wondering...
➤ What should I teach?
➤ How much should I give away?
➤ How do I make this valuable without teaching the whole course?
➤ When do I talk about my offer?
➤ How do I make the transition without it feeling awkward?
➤ What if people don't buy?
You'll start with the strategy underneath your event.
Together, we'll work from your specific offer and the person who is ready for it to design an event that gives them a valuable transformation while naturally preparing the right people for the next step.
Then we'll map the rest of your event around it.
So you're not trying to squeeze your content into someone else's webinar formula.
You're designing your Live Conversion Event around your offer, your ideal buyers and the buying journey you actually need it to create.
A high-converting event isn't created by starting with the slides.
It's tempting to start with:
What should my three teaching points be?
Or grab a webinar template and start filling in the blanks.
But that's backwards.
Before you decide what goes on slide 27, you need to know:
➤ Who am I actually talking to?
➤ What do they most want help with right now?
➤ What transformation can I genuinely create for them here?
➤ What do they need to understand and believe before my offer makes sense as their next step?
Once those pieces are clear, the structure of your event has something strategic to be built around.
Strategy first.
Structure second.
Slides third.
That's how we'll approach your Live Conversion Event.
COME WITH YOUR OFFER
And in 3hrs leave with your Live Conversion Event mapped out.
I'll guide you through the design process step by step, with dedicated time to apply each piece directly to your own event as we go.
This isn't three hours of me talking at you.
You'll be learning, thinking, deciding and designing throughout the session.
Your Live Conversion Event Framework + Workbook
You'll map out:
➤ WHO your event needs to attract
Get specific about the person who is at the entry point of your offer — not everyone you could possibly help.
➤ THE PROBLEM your event needs to meet them in
Identify the problem they're already aware of and actively want help solving, so your event feels immediately relevant to the right people.
➤ THE TRANSFORMATION your event will deliver
Choose the meaningful result your attendee can experience through the event — without trying to squeeze your entire paid methodology into one workshop.
➤ THE MINDSET SHIFTS they need to make
Identify what they need to understand differently to experience the transformation you're helping them create.
➤ THE CORE TEACHING + EXPERIENCE
Map what they actually need to learn, do or experience during your event to create a genuine win.
➤ THE BELIEF SHIFTS + OBJECTIONS to address
Work out what could still leave the right buyer thinking:
“That sounds great... but I don't know if it will work for me.”
Then intentionally address those beliefs before you make your offer.
➤ YOUR EVENT FLOW + CONVERSION ELEMENTS
Bring the pieces together so your opening, connection, teaching, engagement, belief-building and conversion elements each have a clear job to do.
➤ YOUR TRANSITION INTO THE OFFER + INVITATION
Map how your teaching naturally leads into your paid offer so the invitation doesn't feel like an awkward sales pitch bolted onto the end.
You'll leave with the strategy and structure of your personalised Live Conversion Event ready to refine your teaching, create your slides and bring it to life.
Not another page of notes from a workshop you need to figure out how to use later.
Your event. Mapped out.
How do you know if your live launch event is actually designed to convert?
🚩 You may need to rethink your event if...
❌ You've been choosing your event topic based on what you think would be interesting or valuable to teach.
❌ You're unsure how much to teach or worried about giving too much away.
❌ Your event contains lots of great information, but you're not sure how it connects to your paid offer.
❌ People register and engage but very few buy.
❌ You get lots of “This was amazing!” comments without the sales to match.
❌ You get to the end of your teaching and the transition into your offer feels awkward or abrupt.
❌ You feel like you have to suddenly switch into “sales mode”.
❌ Most of your sales happen because you work incredibly hard following up afterwards.
❌ Or you're preparing for your first live launch and don't want to spend time and money getting people to an event you've essentially guessed your way through.
🏴 Imagine instead...
✔️ Knowing exactly who your event is designed to attract.
✔️ Having a topic and transformation that naturally connects to your paid offer.
✔️ Knowing why every major section of your event is there.
✔️ Giving people genuine value without trying to teach everything you know.
✔️ Addressing important objections before you make your offer.
✔️ Knowing how your teaching naturally flows into your invitation.
✔️ Feeling more confident making your offer because selling isn't something you've awkwardly tacked onto the end.
✔️ And having an event you can refine, improve and use again rather than reinventing your launch every time.
This is a hands-on workshop to design the event your next launch needs.
Because if you're going to put the time, energy and potentially advertising dollars into getting the right people to your live launch event...
Let's make sure the event itself is designed to do its job once they're there.
3-Hour Live Online Implementation Workshop
Includes:
✓ Live 3-hour guided implementation workshop
✓ Live Conversion Event Framework + Workbook
✓ Live Q&A + Laser Coaching
✓ Workshop Replay (lifetime access)
✓ Bonus 1: Market Research Guide (Valued at $47)
✓ Bonus 2: Your Story Guide (Valued at $39)
✓ Bonus 3: Live Sign-Up Bonus Creation Guide (Valued at $57)
(Total Bonus value = $143!)
Thursday 22 October
12pm AEDT / 11am AEST
AUD$147
Single Payment
PLUS resources to help you make your event even stronger
You'll also get these bonus resources to help you refine and bring your Live Conversion Event to life.
-
Make sure you're building your event around a problem your ideal buyers actually want help solving.
Use my Market Research Guide to validate and refine the challenge you've chosen, understand how your ideal buyers talk about it, and uncover the words you can use when you promote your event.
-
Your story can do far more than introduce who you are.
Use this guide to shape the personal story behind your work into a story that builds connection, establishes credibility and helps your audience understand why you believe in the path you're about to show them.
-
Want to give the right people an extra reason to join your offer while you're live?
Use this guide to design a Live Sign-Up Bonus that complements your paid offer, feels genuinely valuable to your ideal buyer and gives them a compelling reason to make their decision now — without relying on pressure or fake urgency.
This workshop is for you if...
You sell an online course, program or membership that has already been validated and you want a more reliable one-to-many way to turn the right people into buyers.
Maybe you haven't run a live launch event yet and want to build it strategically from the beginning, rather than guessing your way through your first one.
Or maybe you've already been running webinars, workshops, challenges or other live launch events but they're not generating the sales you believe they could.
You're getting registrations and engagement, but there's a gap between people loving your free event and actually joining your paid offer.
You know your event needs to sell, but you don't want it to feel like one long sales pitch.
You worry you're “not good at selling”, forget what you want to say when making your offer, or feel nervous about questions and objections.
You want a strategic framework you can personalise to your offer and audience, not another cookie-cutter webinar script.
Whether you're designing your first Live Conversion Event or refining one you've already run, you want to build it intentionally...
So it's designed to convert.
What can change when your launch event is designed to convert?
“Working with Jada allowed me to slow down and do the foundational work that I needed to build a successful and repeatable launch model.
She went above and beyond in making sure I was able to create an offer that was aligned with my ideal customer.
And the results from the first launch paid off. I had more sign ups than I've ever had in previous launches and they are my ideal members. I couldn't be more grateful.”
Amy Watts
Aligned Launch Coaching and Consulting Session
“Since working with Jada, the biggest shift has been clarity and positioning. Our messaging is stronger, our direction is more focused, and we feel much more confident in how we present the true value of what we offer.
The webinar process in particular now feels strategic and aligned rather than overwhelming.”
Kari & Karsyn, Equine Connection
Live Launch upgrade and optimisation for established offer
“Jada helped me understand all the different parts of a launch. It was all so foreign to me and she really took her time to chat that through with me.
I’m so much more clear in my mind on where I’m going next and what I need to work on and have the confidence to do that and the confidence to change my messaging because I can see how it all works now which makes me feel so much more calm and clear.”
Tess Thompson
After a 90min Launch Clarity and Confidence Laser Coaching Session
Hi, I'm Jada.
I help female founders grow their online courses, programs and memberships through strategically designed launches and live conversion events.
And one of the things I've seen again and again is that getting people registered for your event is only part of the job.
The event itself is one of the most important conversion points in your entire launch.
I've worked behind the scenes with founders to diagnose, design and optimise their launches — looking at everything from who we're attracting and what we're promising, through to the event experience, offer transition, sales process and post-launch data.
My approach isn't about handing every founder the same webinar script.
It's about understanding your offer, your ideal buyers and where they are in their journey, then strategically designing the event that makes sense for them.
The process I'll guide you through inside Designed to Convert is the same strategic thinking I use when working with my private clients to develop and refine their launch events.
Except instead of taking several coaching sessions to work through it, we're setting aside three focused hours to work through the process together.
Frequently Ask Questions
-
Perfect.
You don't need to throw it out and start again.
Bring your existing webinar, workshop, challenge or event and use the framework to look at it strategically. What should stay, what may be missing and what needs to be refined to create a stronger path towards your paid offer.
You'll leave knowing what you want to keep, change and strengthen before you run it again.
-
You absolutely can join us.
You don't need to have run a live launch event before, but you do need to have an existing course, program or membership that has already been sold and validated.
Rather than guessing your way through your first event and trying to fix it afterwards, you'll use the workshop to strategically design it around your offer and ideal buyers from the beginning.
-
You'll leave with the strategy, structure and flow of your Live Conversion Event designed and mapped out.
You will need to refine your individual teaching points, write your copy and create your slides afterwards, and that's intentional.
We're not rushing you into Canva just so you can say your slides are “done”.
We're making the strategic decisions first so that when you build your event, you know what every section needs to accomplish and where it belongs.
-
No.
The principles can be applied to different types of live launch events, including webinars, workshops, masterclasses, challenges, bootcamps and other live event-style launch experiences.
The format may change.
The strategic job of the event doesn't.
-
Definitely not.
I will be teaching you the strategy and guiding you through my process, but this is an implementation workshop.
We'll move between learning and doing throughout the session so you can immediately apply what I'm teaching to your own offer, ideal buyers and event.
The goal isn't for you to leave with pages of notes.
The goal is for you to leave with your event mapped out.
-
You don't need to become a pushy salesperson.
We'll look at how your entire event can create a natural path towards your paid offer, so you're not delivering a whole lot of value and then suddenly trying to “switch into sales mode”.
You'll know what needs to happen before the invitation and how your teaching naturally connects to what you're offering next.
-
The goal isn't to make you perfect on camera.
It's to help you understand the job of each part of your event so you can lead it with far more clarity and confidence.
We'll also look at the beliefs, objections and questions your ideal buyers may have so you're not waiting until the final Q&A to think about them.
-
No.
This workshop is about designing what happens once the right people enter your live launch experience.
How you grow your audience and get people registered is part of your wider launch strategy. Here, our focus is making sure the event you're bringing them into is strategically designed to convert.
-
Yes.
Everyone who purchases a ticket will receive lifetime access to the workshop replay.
-
Yes.
Designed to Convert has been created specifically for female founders selling validated online courses, programs and memberships (service based online offers) whether you're preparing for your first live launch event or want to improve one you've already been running.
It needs an event designed to turn more of the right people into buyers.
Your next launch doesn't just need people at the event.
You've already created an offer that can genuinely help people.
Now let's strategically design the Live Conversion Event that helps your ideal buyers experience your expertise, see what's possible for them and understand why your paid offer is their natural next step.
Three hours. One focus.